Real Life Studies
Here are three famous studies that prove why "believing" works.
Study 1
The 'Honest' Placebo
Harvard Medical School
Brave Time
The Experiment
Researchers gave patients with IBS a bottle of pills explicitly labeled "Placebo" (sugar pills).
The doctors honestly told the patients: "These pills have no medicine in them. But they can still work through the mind-body connection."
The Result
Even though the patients knew it was fake, 59% of them reported relief—twice as many as those who got no treatment.
The Yeubo Connection
This proves we don't need to "trick" children. Even when a child knows Yeubo is a vitamin, the ritual of taking it for a specific feeling (Calm/Brave) triggers the brain to regulate the body.
Study 2
‘The Milkshake
Effect’
Yale University
Focus Time
The Experiment
Participants were given the exact same
milkshake twice.
- Time 1: They were told it was a high-calorie
"Indulgent Shake." - Time 2: They were told it was a low-calorie
"Sensishake."
The Result
When they drank the "Indulgent" shake, theirbodies physically dropped their hungerhormone (ghrelin) three times faster thanwhen they thought it was "light."The liquid wasthe same; their mindset changed theirmetabolism.
The Yeubo Connection
What your child thinks they areconsuming changes how their bodyreacts. When they take a "Brave" gummy,their body prepares to feel brave.
Study 3
‘The Power Of Colour’
University of Amsterdam
Calm Time
The Experiment
Researchers analyzed how the colour of a pill changes how effective people think it is.
They found that people associate Green with
calm/sleep and Red/Purple with
stimulants/energy.
The Result
When patients took green pills, they reported feeling calmer and sleepier than when they took pink pills—even when the ingredients were identical.
The Yeubo Connection
What your child thinks they areconsuming changes how their bodyreacts. When they take a "Brave" gummy,their body prepares to feel brave.