Our story

It started with Grandad and a jar of blue Skittles.

When I was eight I was shy, my brain never switched off, and I did not really know why I felt different. My grandad did something about it.

He kept a glass jar of blue Skittles with a label on it that said "Brave". On the mornings I felt nervous before school, he would give me one, make me take five deep breaths, and tell me it was going to make me brave. And I walked out of the door feeling on top of the world.

It was never the sweet. It was the jar, the label, the breaths and the words. A small ritual, every time, with someone who believed in me.

For the last year Grandad and I have been building Yeubo around that idea. Real vitamins this time, clean, vegan and sugar free, in three tubs for the three hardest moments of a child's day. Every tub comes with its own practice, so you get to be the grandad with the jar.

Emilio, founder

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