Privacy policy

Neubo Ltd · Last updated: March 2026

 

1. Who We Are

Neubo Ltd ('Yeubo', 'we', 'us', 'our') is a company registered in England and Wales. Our registered address is 124 City Road, London, EC1V 2NX, United Kingdom. We operate the website yeubo.com and sell children's vitamin supplements online.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: hello@yeubo.com

 

2. What Data We Collect

When you place an order, create an account, or interact with our website, we may collect the following personal data:

•       Name and delivery address

•       Email address and phone number

•       Payment information (processed securely via Shopify Payments — we do not store card details)

•       Order history and subscription preferences

•       Device and browsing data (via cookies — see our Cookie Policy)

•       Any information you voluntarily provide when contacting us

 

3. How We Use Your Data

We use your personal data for the following purposes:

•       To process and fulfil your orders and subscriptions

•       To manage your account and communicate with you about your orders

•       To send marketing communications where you have given consent (you can unsubscribe at any time)

•       To improve our website and customer experience

•       To comply with our legal obligations

 

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

•       Contract: to fulfil your orders and manage your subscription

•       Legitimate interests: to improve our services and prevent fraud

•       Consent: for marketing communications and non-essential cookies

•       Legal obligation: where required by law

 

5. Sharing Your Data

We do not sell your personal data. We may share it with the following third parties where necessary to operate our business:

•       Shopify Inc. — our ecommerce platform and payment processor

•       Recharge — our subscription management provider

•       Royal Mail — for order fulfilment and delivery

•       Our third-party logistics provider for warehousing and dispatch

•       Email marketing platforms (where you have consented to receive marketing)

•       Analytics providers (e.g. Google Analytics) — anonymised data only

All third parties are contractually required to handle your data in compliance with UK GDPR.

 

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are retained for 7 years in accordance with HMRC requirements. You may request deletion of your account and associated data at any time by contacting us.

 

7. Your Rights

Under UK GDPR, you have the following rights:

•       The right to access the personal data we hold about you

•       The right to correct inaccurate data

•       The right to request deletion of your data ('right to be forgotten')

•       The right to restrict or object to processing

•       The right to data portability

•       The right to withdraw consent at any time

To exercise any of these rights, please contact us at hello@yeubo.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

 

8. Cookies

We use cookies to improve your browsing experience and analyse website traffic. Please see our separate Cookie Policy for full details. You can manage your cookie preferences at any time via the cookie settings on our website.

 

9. Children's Privacy

Our website is directed at parents and adult guardians. We do not knowingly collect personal data from children under the age of 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or by posting a notice on our website. The date of the most recent revision appears at the top of this page.